Glympse joins The Location Based Marketing Association
The location sharing pioneer joins a vibrant roster of technology and business leaders dedicated to continuous innovation for location driven customer engagement
SEATTLE – October 2, 2018 – Glympse, the pioneer of real-time location technology, has joined The Location Based Marketing Association (The LBMA) as a corporate member. Bringing over a decade of experience facilitating consumer-to-consumer location sharing and a deep focus on helping brands give customers useful insights during the last mile of home services, food and product deliveries and pickups, Glympse adds a unique viewpoint to The LBMA’s collaborative approach to location-backed innovation. The LBMA excels at bringing technological advancement and better context to experiences that unite people, places and media – precisely where Glympse’s expertise lies.
“The LBMA is consistently driving new research, important conversations and facilitating the right connections between retail executives, technology vendors, agencies and other leading voices in location engagement to ensure that we as a community consistently exceed consumer expectations for how brands engage with them, in context,” said Chris Ruff, CEO & President of Glympse.
Ruff continued, “Glympse is proud to add it’s voice to this thoughtful and creative group of professionals. We’re excited to share our unique experiences helping the world’s largest brands refine how they communicate to and with customers during the most crucial stage of the customer journey – the last mile. This knowledge will be essential to the effort of designing fully holistic, location-backed customer engagement for every industry and every type of interaction, from awareness generation through ecommerce and final fulfillment.”
“We are excited to welcome Glympse to the growing family of brands, agencies and location technology and media platforms that make up the LBMA member base,” said Asif Khan, Founder & President of The LBMA. “In particular, their new enterprise solutions are ideally suited to the kinds of projects many of our members are seeking.”
For more information about The LMBA, visit the thelbma.com, listen to their podcast “This Week in Location Based Marketing,” or follow the organization on Twitter @TheLBMA, or on Facebook or LinkedIn.
Glympse is the only built-for-mobility SaaS company that helps Fortune 1000 companies improve their customer satisfaction by eliminating the friction and anxiety of product and service delivery experiences. The pioneer in real-time temporary location sharing technology, Glympse has a powerful platform that successfully aggregates existing Service, Marketing and Commerce Cloud capabilities into a single easy-to-use Glympse, helping businesses improve communication and increase satisfaction when their products and services are delivered or picked up by their customers. For more information, visit Glympse.com.
About The Location Based Marketing Association (The LBMA)
The Location Based Marketing Association is an international group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. Our goal is to educate, share best practices, establish guidelines for growth and to promote the services of member companies to brands and other content-related providers.
Members of the LBMA include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. Simply put, we want to help those engaging location-based services be as successful as possible.