Innovating Curbside Pickup In A Post COVID-19 Landscape
In a matter of weeks, COVID-19 upended nearly everything about the way that people interact with each other, creating an enormous impact on the Retail, Grocery, and Restaurant industries. Whether it’s touchless payment terminals, curbside pickup, or other contactless shopping experiences, consumers are eager for ways that they can return to the retail and food shopping experiences that they crave while adding an extra layer of safety.
Retail changes are here to stay, and companies that leverage technology to define the new rules will thrive
While we are all hoping for the approval of an effective treatment or vaccine that can help ease the suffering of millions, we need to come to accept the fact that these changes are going to be lasting for these industries, and even a vaccine won’t mean a quick return to the status quo. One thing that hasn’t changed, however, is that buyers are still going to seek outstanding retail experiences, and companies have an opportunity to meet them in this new space and win loyalty by delivering consistently. Technology is the element that will bridge the gap in the current competitive environment, and businesses that put it to use quickly and effectively will be able to set the new standard that will define consumer interactions going forward.
COVID-19 has only accelerated shifts that were already underway
When world-altering events such as a global pandemic happen it’s easy to ascribe any and all changes in the marketplace to them. But anyone who follows the Retail industry knows that many different types of companies in the sphere were already facing some new challenges in engaging with consumers well before the new normal. The effects produced by COVID-19 have sped up the process and introduced some unique elements to the equation, but the fact is that many retail establishments were already facing an “adapt or fail” scenario prior to the onset of the pandemic.
Some innovators in the industry had already begun to adapt to a reality defined by the digital experience. Close to our office in Seattle, there is an Amazon Go Grocery store that offers an entirely contactless payment experience, one where you walk through the store to select your items, leave the store, and check out directly on your app.
A fluid, intuitive curbside pickup operation was somewhat of a luxury for retail and restaurant businesses just a few months ago, but it’s turned into a necessity very quickly. There are two main things that companies can do to steer themselves down the “adapt” path in the adapt or fail scenario: (1) implement a curbside pickup solution that drives value for consumers (2) do it quickly.
An innovative curbside pickup solution gives you an advantage now
And yet, despite the fact that the customers’ needs at this time are very clear, many retailers will fail to capitalize on the possibility of engaging with them in a post-COVID-19 world. They are putting their energy toward developing stopgap curbside pickup mechanisms requiring customers to contact the store by phone or text once they are ready to receive the order. This may work in the short term, but they won’t be good enough as more people wean themselves off of self-quarantine and go searching for retail options that satisfy their needs.
You need a comprehensive and user-friendly curbside pickup solution that you can put into action quickly, and Glympse is ready to help you thrive in the aftermath of the pandemic. Our unique solution leverages the power of location data to connect customers and store employees quickly and accurately, and automatic arrival detection relieves the customer of the need to take additional action. Store employees can use Glympse location sharing data to pinpoint the parking stall of a specific customer to ensure that every transaction is completed in record time, without any confusion or error. Best of all, the Glympse Curbside Pickup solution is ready to go live in your business right now, so get in touch with us today to learn how you can utilize Glympse to deliver the exceptional customer experiences that will drive your success.