In Logistics, Real-Time Visibility Creates Real-Time Customer Experience Improvements

In today’s increasingly competitive environment, the key competitive advantage for many businesses has less to do with the products and services they offer, and it is more about HOW they are being offered. That is to say, especially given everything going on in the world right now, the quality of the consumer experience literally could not be more important.

That’s a large part of the reason why real-time visibility in logistics is so crucial. Not only does it help meet customer needs and exceed their expectations, but it also brings with it a wide range of additional benefits that are more than worth a closer look.

Why Real-Time Visibility Matters

At its core, real-time visibility solutions are exactly what they sound like – a way to provide real-time status updates on the current location of a person, product, or other asset within an organization.

If you’ve ever ordered a product on the Internet only to get constant updates that it was “Out for Delivery” and “Four Stops Away” and estimated to arrive between a window of something as precise as 3:00pm to 3:15pm, all of this was made possible because of real-time visibility technology.

The number one benefit that this brings to organizations in particular comes by way of sustainability. If your goal is to get a product into the hands of a customer, knowing exactly where that product is at any given moment gives you a wealth of insight to capitalize on.

If there is going to be an unexpected delay, you’ll know about it immediately – all so that you can contact the customer and keep them informed. If the same driver regularly causes delays, you can further investigate why to put a stop to it once and for all. Even in a larger manufacturing sense, having a predictive, real-time ETA (estimated time of arrival) lowers uncertainty and significantly helps in terms of keeping supply chains running smoothly with lower wasted overhead.

In other words, the more efficient your organization becomes thanks to things like predicted ETAs, the more sustainable it becomes. The money you’re saving can then be funneled back into other areas of the business where it can do the most good, which for many people is the most important advantage of all.

As previously mentioned, this level of real-time visibility in logistics also brings with it a bold new area of transparency in the relationship between a business and its customers. People don’t necessarily mind waiting a few extra days for a product that they know is going to be of high quality. What they don’t want is to be kept in the dark. If you give someone a delivery window of “sometime between Wednesday and Friday,” that’s not good enough in the modern era.

They want to know as accurately as possible when that purchase is going to show up on their doorstep so that they can plan the rest of their day. If something goes wrong, they want to know about it immediately. If they discover a problem, they want you to have discovered it first and already be working on the solution.

Real-time logistics visibility software is a big part of how brands are able to do that. Enhanced visibility brings with it the opportunity to proactively plan for any disruptions. It even affords better forecasting, allowing businesses to plan ahead with real-time ETAs in terms of inventory arrival.

The Glympse Approach

Glympse Location Intelligent Customer Communication Platform

These are just a few of the many benefits of real-time visibility in logistics that Glympse was built to help you unlock.

The Glympse platform offers not only real-time location-based data sharing in a safe, secure, and temporary fashion between a business and its customers, but it also offers functionality like instant two-way client communication as well. It’s been used by organizations for a wide range of different purposes, including but not limited to product delivery, curbside pickup, service appointments, and more. All told, it’s a way to leverage modern technology to improve all of your last mile delivery efforts and to create the best customer experience that you can, which in and of itself should always be a top priority.

If you’d like to find out more information about the major benefits of real-time visibility in logistics, or if you’d just like to discuss your own unique needs with someone in a bit more detail, please don’t delay – contact Glympse today.

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